COLEG CAMBRIA has launched a new Generative AI Essentials programme to help businesses harness the power of artificial intelligence, giving organisations the confidence and practical skills to embrace one of the fastest-moving technologies of the modern workplace.
With almost two-thirds of UK organisations now using AI in some form, a lack of expertise remains the biggest obstacle to wider adoption, with more than a third of businesses citing skills shortages as the primary barrier.
The college’s new three-hour programme has been developed to bridge that gap, providing employers, professionals and aspiring digital leaders with a practical introduction to generative AI, how it works, where it can deliver value and how to implement it responsibly.
Delivered by Coleg Cambria’s Business Solutions team, the course explores leading Large Language Models including ChatGPT, Gemini, Claude and Copilot, alongside prompt engineering, content creation, workflow automation, data analysis, customer engagement and image generation.
Participants will also examine the ethical, legal and security considerations surrounding AI adoption, including bias, accountability, governance and data protection, ensuring organisations can introduce the technology with confidence.
Nigel Holloway, Head of AI and Digital Innovation at Coleg Cambria, said the course was built around a simple insight: confidence is what most organisations are missing.
“There is still a great deal of uncertainty around AI, and that uncertainty is holding businesses back,” said Nigel.
“Generative AI Essentials is designed to cut through the noise, giving people practical knowledge, real-world applications and a clear sense of where value can be created in their own organisation.
“We look at everything from marketing and administration to research, reporting and automation, while also addressing the issues that matter most to businesses – bias, accountability, data security and quality control.”
He added: “This is not about replacing people, but enhancing them – giving them better skills and the confidence to use them.”
Designed for organisations of every size and sector, the programme is suitable both for businesses already exploring AI and those taking their first steps into the technology. Flexible delivery options allow training to be tailored for individual organisations, teams and groups, and it is available to learners aged 18 and over.
Nick Tyson, Vice Principal for the Institute of Technology at Coleg Cambria, said developing AI capability across the region’s workforce is central to the college’s role in supporting economic growth and innovation.
“Technology is evolving faster than ever, and education must evolve with it, but more than that, it must lead,” said Nick.
“Further education has a unique role to play here. We sit at the intersection of industry and learning, and we can respond quickly to what businesses actually need.
“These programmes are about helping organisations innovate, improve productivity and make informed decisions about how AI can be integrated into everyday operations. We are proud to be doing that here in North Wales.”
The launch builds on Coleg Cambria’s growing reputation as a leader in digital and emerging technologies. Since introducing its first AI training programmes in 2024, demand from employers has risen sharply as organisations seek to improve productivity, enhance customer service and equip staff with future-focused skills.
Generative AI Essentials forms part of the college’s wider investment in digital, cyber security and advanced technology training, supporting businesses across North Wales, Cheshire and the wider region as AI becomes an increasingly important part of day-to-day operations.
