Good web design is the result of a fruitful collaboration between you and your agency. There’s a lot more to the web design process than design. That’s why it’s important to establish a clear channel of communication with the client.
Having a clear understanding of what your business needs will help us in getting the design right whilst meeting your expectations. So it all boils down to asking the right questions. Here are some of the key questions we ask before we start a web design project.
What does your business/organisation do?
We want to hear about your business in your own words. Hearing it from the source provides us your perspective of your business and helps us see the things that matter to you the most.
Whether the client’s business is self-explanatory or something we don’t know much about, we always start with this question and take the time to understand your business from your perspective so your website can reflect your personality and values.
What’s the primary purpose of the website?
Many business owners know they need some online presence, but they don’t have a clue what they want their website to accomplish.
For us to truly meet your needs, it’s important that you know what you want your website to achieve. Do you want to increase your online presence? Perhaps you want to increase online sales? Or do you want to educate your audience about your products/services?
The more specific your goals are, the better we will be able to meet them in your web design.
What are the main reasons for having a new website?
If you already have a website, it helps to know the main concerns you have with it. Do you dislike your current website’s design? Does it lack features? Is it not mobile friendly? Does it deliver poor conversions?
By telling us about the improvements you need, you can ensure your new website delivers a pleasant user experience and ready for delivering the desired results.
Who are your competitors?
Discovering your main competitors provides some useful information. Once you indicate your main rivals, we can gather information that’ll help guide the web design process. We will look at the key elements that work well on your competitors’ sites and things that fall flat. The intention is not to copy but to learn some important lessons from their successes and failures.
Share your own experiences
Please comment below to share your experiences of your own web design project or if you have any questions to ask. Alternatively please give us a call on 01745 508588 or visit designweb.co.uk.