Whether you have just launched your website or already know a lot about digital marketing, chances are that you’ve heard the expression, “content is king”.
Many businesses know that content marketing is important and several big businesses have enjoyed the immense benefits of a well-designed content marketing strategy.
However, what many businesses fail to realise is that it’s even more important to stay consistent. Businesses that publish engaging content regularly experience immense benefits. And a great way to do that is by adding news posts to your website. Here are some of the benefits of regularly posting news articles to your websites.
Regular content builds credibility and authority
Now that many business owners recognise the importance of adding fresh content, there’s a lot of competition. So how do you stand out from your competitors? By adding content consistently and regularly, of course!
By consistently publishing unique, original and useful content, you can establish your brand as a thought leader in your industry. Publishing content regularly has a direct impact on how credible your audience perceives you to be. The more consistent you are, the higher the credibility.
Boosts website ranking
Every time you add articles, news posts and other content to your website, the search engines will come looking for new content to index. The more regularly you add new content to your site, the more often the search engines will crawl your site. As a result, you will have better chances of getting a higher ranking in the search engines.
More content means more keywords
With every new content you add to your website, you get the opportunity to optimise your website for your target keywords. By consistently publishing new articles, blogs and news articles, you are essentially making your website more relevant to your target keywords.
Optimise every new post for a different keyword or key phrase and over time you will end up with a huge collection of posts that are optimised for a wide range of keywords that your target audience may use when searching for the products/services you offer.
When someone visits your website and explores your News section only to find that you haven’t updated it in years, do you think they’ll stay or leave your website? Think about what you would do if you were to find a website that hasn’t been updated at all! Now think about your target audience and consider creating a content calendar for your website.