Empowering Students: Thousands Gain Life-Changing Guidance Through Innovative Coaching Programme

THOUSANDS of students are reaping the benefits of MADE, a programme delivering up to 350,000 hours of coaching and support each year.

The service reaches more than 5,000 learners across Deeside, Wrexham, Llysfasi, and Northop through a network of over 40 Progress Coaches, with participants receiving up to 70 hours of guidance annually.

Meanwhile, 900 university applications are submitted via UCAS with the team’s assistance.

Alex Jelfs, Progress Coach Coordinator, said the support offered through MADE — Maximising Achievement and Developing Everyone — is key to helping students succeed both during and beyond their studies.

“MADE is much more than a timetabled session, it provides a structure that supports learners throughout their time at college,” said Alex.

“With thousands of students across our sites, it creates a supportive environment where they can build confidence, develop life skills and consider their future pathways.”

Vicky Ashley, Progress Coach Coordinator, highlighted the value of strong engagement in sessions.

“They recognise the importance of having dedicated time to focus on personal development and wellbeing alongside their studies,” she said.

“Our Progress Coaches work closely with teaching teams and support services to ensure everyone receives the right guidance, whether that’s planning next steps or overcoming challenges during their time at college.”

MADE runs alongside learners’ main studies, from A Levels and BTEC qualifications to vocational courses. Each full-time student is assigned a dedicated Progress Coach and receives an Individual Learning Plan each term to track progress and set goals.

Attendance at MADE sessions stands at 86.7%, closely mirroring overall course attendance and reflecting strong engagement.

Sessions cover a wide range of topics supporting personal and academic growth, including safeguarding, online safety, employability, and higher education preparation, alongside wellbeing themes such as resilience, positive self-talk, and mental and physical health.

Cohorts also develop digital awareness, discussing emerging technologies such as artificial intelligence, while learning about social issues affecting young people, including substance misuse and County Lines.

Guest speakers and partner organisations contribute year-round, with groups such as Big Ideas Wales and St John Ambulance joining charities and third-sector organisations to share insights and experiences.

Lizzie Stevens, Director of Inclusion and Progress, said the initiative reflects a commitment to supporting “the whole student.”

“A strong pastoral programme is essential in developing a learners skills and knowledge so that they are confident in participating in the world of work,” she added.

“Having this delivered by a progress coach who is also their main point of support works really well.”

For more information, visit Progress Coaches – Student Hub and www.cambria.ac.uk for the latest updates.